“Bud Light sets up a whole night in which they meet Ian Rappaport who they point out is not an actor and send him on a night he won’t ever forget. He gets a new wardrobe and heads to a big party in a New York high rise that rivals something Stefon might say on Saturday Night Live.
This party has everything. Beautiful twin women everywhere, Don Cheadle with a llama named Lily, and Arnold Schwarzenegger dressed like Bjorn Borg who challenges Ian to a sudden death game of table tennis. Then the place opens up and it’s a club with the band One Republic playing.
This whole thing is supposedly all coordinated moment to moment while Ian has no clue what will happen next. They’re calling it “Ian up for whatever” and I guess you could say what happens falls into the category of “whatever”.
All told the whole thing last 3:44 which, if the entire thing is played, would cost a LOT of scratch. Then again, it is Budweiser we’re talking about here. They don’t really hurt for funds.”
“What do you get when you mix Arnold Schwarzenegger, Bud Light, the Super Bowl and ping pong? It seems you get the Super Bowl 2014 ad that was teased during the game between the Denver Broncos and New England Patriots this weekend. TheWashington Post shared the scoop on Jan. 19.
The Arnold Schwarzenegger clip that aired during the game is a teaser for the Bud Light Super Bowl 2014 ad that will run on Feb. 2. The two teasers with Schwarzenegger show him with long hair and a headband as he prepares for a big ping pong game. One has to admit, Arnold is a pretty good sport to embrace this one as it is silly, but it is entertaining.
Bud Light is teasing “Whatever is coming” with the hashtag #UpForWhatever in their clips, and clearly they have a big plan in place. Where is this all leading? That much remains under wraps for now. This strategy of releasing teaser clips ahead of the big game is becoming more and more popular, and there are many other brands sure to follow suit.
Stay tuned for more from Bud Light and their Super Bowl 2014 ad. Will the actual ad manage to live up to the hype of the clip?